Blog
Check out our blog for the latest news, trends and articles of the localisation industry.
Translations tactics in your business
- outsource or not to outsource; the age-old question So, your company is ready to expand and go more global. To reach out to a more diverse customer base, you will need to localise your website. You have two choices: establish an in-house team of translators or...
Let’s talk about Swedish
Hallå everyone! Are you looking to expand your online business into new markets? Have you considered localising your website into Swedish? With over 10 million speakers worldwide, Swedish is a fascinating language with a rich history. In this blog post, we will...
International SEO: a Short Guide
If you need to create a global search engine optimization (SEO) strategy for your business, hopefully this short guide will help you. Search Engine Optimisation (SEO) is a critical aspect of digital marketing that helps websites rank higher on search engines and...
Me Nem Nesa: The Fiery Business of Localisation
It has been three years since our last foray into Westeros. Love it or loathe it, there is no denying the series finale of Game of Thrones was - shall we say - ‘divisive’. Thankfully, just enough time appears to have passed for all sins to be forgiven; at 10 million...
Disney and the Magic of Localisation
Most people hearing the words “magic” or “dream” will think about Disney. There is no need to say what an incredible job Disney does at creating, communicating, branding, and marketing its products. Disney is a multinational mass media end entertainment company...
Let’s Talk About Japanese
Japanese counts 126 million speakers. While the vast majority are in Japan, there are Japanese speakers also in Hawaii and in the North and South American mainlands. Also, in China and Korea Japanese is sometimes spoken as a second language. The Japanese language...
10 Interesting Facts About Translations
Peter Newmark defines translation as ''a craft consisting in the attempt to replace a written message and/or a statement in one language by the same message and or statement in another language” Here are 10 interesting facts about translation: The etymological origin...
Let’s Talk About Korean
안녕하십니까 (Annyeonghaseyo) everyone! Today, let's talk about Korean. WHY KOREAN? Korean counts 75 million speakers, of whom 48 million live in South Korea and 24 million in North Korea. There are Korean speakers also in China, the United States and Japan. It is an...
Let’s Talk About Chinese
Ni hao(你好) everyone! Today let’s talk about Chinese. WHY CHINESE? Chinese counts 1.2 billion speakers. That accounts for almost 16% of the world’s population. China has a huge geographical expanse. There are Chinese speakers also in Singapore and Taiwan. The country...
Globalization and Localisation: Two Concepts you Should Get to Know!
Nelson Mandela once said: "if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." The benefits that come with communicating with someone in their own language are many....