by Sarah Brown | Mar 1, 2022 | Content Strategy, Translation & Localisation
Most people hearing the words “magic” or “dream” will think about Disney. There is no need to say what an incredible job Disney does at creating, communicating, branding, and marketing its products. Disney is a multinational mass media end entertainment company...
by Sarah Brown | Oct 14, 2021 | Content Curation, Content Strategy
If you need to create a global search engine optimization (SEO) strategy for your business, hopefully this short guide will help you. Why would you need it? For example, you might be planning to sell your products or services abroad and therefore want to appear in...
by Sarah Brown | Oct 11, 2021 | Content Curation, Content Strategy, Translation & Localisation
안녕하십니까 (Annyeonghaseyo) everyone! Today, let’s talk about Korean. WHY KOREAN? Korean counts 75 million speakers, of whom 48 million live in South Korea and 24 million in North Korea. There are Korean speakers also in China, the United States and Japan. It...
by Sarah Brown | Oct 5, 2021 | Content Curation, Translation & Localisation
Ni hao(你好) everyone! Today let’s talk about Chinese. WHY CHINESE? Chinese counts 1.2 billion speakers. That accounts for almost 16% of the world’s population. China has a huge geographical expanse. There are Chinese speakers also in Singapore and Taiwan. The country...
by Sarah Brown | Sep 29, 2021 | Content Strategy
Nelson Mandela once said: “if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” The benefits that come with communicating with someone in their own language are many. In...
