Let’s talk about Swedish

by | Mar 7, 2023 | Content Strategy, Translation & Localisation

Hallå everyone!

Are you looking to expand your online business into new markets? Have you considered localising your website into Swedish? With over 10 million speakers worldwide, Swedish is a fascinating language with a rich history. In this blog post, we will explore why online businesses should consider localising their website into Swedish, the benefits it can bring, and some interesting facts about the Swedish language. So, let’s dive in and discover why Swedish is a language that should not be ignored in the world of online business!

Why localise your website into Swedish?

  • Reach a wider audience: By localising your website into Swedish, you can reach a wider audience in Sweden and Finland. This can help you to expand your business and increase your revenue.
  • Build trust with customers: Localising your website into Swedish shows your commitment to providing a great customer experience for Swedish-speaking customers. This can help to build trust with your customers and improve your reputation.
  • Improve search engine rankings: Localising your website into Swedish can help to improve your search engine rankings in Sweden and Finland. This can help you to attract more traffic to your website and increase your visibility online.

Did you know?

  • Swedish is a Germanic language that is closely related to Norwegian and Danish.
  • There are more than 10 million speakers of Swedish worldwide.
  • Swedish has been the official language of Sweden since 2009.
  • The Swedish alphabet has 29 letters, including three additional letters (Å, Ä, Ö) that are not found in the English alphabet.
  • Swedish has a unique pitch accent system that distinguishes between different meanings of words that would otherwise be spelled the same.
  • The Swedish language has been influenced by other languages, such as Finnish, German, and French.
  • The Swedish Academy is responsible for regulating the Swedish language and promoting its use.

From Vikings to tech giants

The Swedish language has its roots in Old Norse, which was spoken in Scandinavia during the Viking Age. Old Norse evolved into Old Swedish, which was spoken in Sweden from the 9th to the 14th century. During this time, Swedish was heavily influenced by other languages, such as Latin and Low German.

In the 16th century, the Swedish language underwent a major transformation, as the printing press was introduced to Sweden. This led to the standardisation of the Swedish language and the development of a standardised written language.

Today, the Swedish language continues to evolve, with new words and expressions being added to the language all the time. Swedish is also heavily influenced by English, especially in the field of technology and business.

In conclusion, localising your website into Swedish can help you to reach a wider audience, build trust with customers, and improve your search engine rankings in Sweden and Finland. Swedish is a fascinating language with a rich history and unique features, such as its pitch accent system. By localising your website into Swedish, you can show your commitment to providing a great customer experience for Swedish-speaking customers and expand your business into new markets.

Interested in the opportunities that Swedish can bring? Get in touch!

Let us know if you have questions about any of the discussed content topics.