by Amy Baker | Sep 28, 2022 | Subtitling, Translation & Localisation
It has been three years since our last foray into Westeros. Love it or loathe it, there is no denying the series finale of Game of Thrones was – shall we say – ‘divisive’. Thankfully, just enough time appears to have passed for all sins to be forgiven; at...
by Sarah Brown | Jul 28, 2021 | Content Curation, Content Strategy, Translation & Localisation
First of All, What is Transcreation? Transcreation is the process of creating or adapting content into the target language while maintaining the style, tone of voice and context of the source language. It starts with copywriting content in a source language and it...
by Sarah Brown | Jul 14, 2021 | Content Curation, Content Strategy, Translation & Localisation
As customers are expecting a holistic and authentic experience across all points of interactions with a brand, the ultimate goal of a marketing team is to create a unified brand experience. At the same time, when working on a global marketing strategy, it is essential...