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What is Transcreation and Why You Need It!

What is Transcreation and Why You Need It!

by Sarah Brown | Jul 28, 2021 | Content Curation, Content Strategy, Translation & Localisation

First of All, What is Transcreation? Transcreation is the process of creating or adapting content into the target language while maintaining the style, tone of voice and context of the source language. It starts with copywriting content in a source language and it...

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