by Sarah Brown | Sep 29, 2021 | Content Strategy
Nelson Mandela once said: “if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” The benefits that come with communicating with someone in their own language...
by Sarah Brown | Sep 15, 2021 | Content Strategy
Video and multimedia content consumption experienced a huge growth, especially following these passed 2 years of lockdowns and restrictions. The development of video platforms is increasing: IGTV (Instagram TV), Video Pins by Pinterest, TikTok etc. Digital content...
by Sarah Brown | Sep 6, 2021 | Content Strategy
When launching a business most people adopt a one-country approach. This helps understanding fast if the product or service offered will work. It is definitely a great way to go, however, in Europe, setting the intention of creating a multilingual and...