by Sarah Brown | Jul 19, 2021 | Content Strategy
Καλημέρα everyone! Today, let’s talk about Greek. WHY GREEK? Greek counts 13 Million speakers around the World. Where? Principally in Greece, Cyprus and Albania. It is one of the 24 official languages of the EU. But Greek is also spoken worldwide by the Greek diaspora...
by Sarah Brown | Jul 14, 2021 | Content Curation, Content Strategy, Translation & Localisation
As customers are expecting a holistic and authentic experience across all points of interactions with a brand, the ultimate goal of a marketing team is to create a unified brand experience. At the same time, when working on a global marketing strategy, it is essential...